Friday, April 19, 2024
ECONOMYfeatured storyTOURISM

Valentine’s day boosts revenue in tourism sector

As for Valentine’s, the tourism sector eagerly anticipates a surge in activity and revenue. This is not just a local thing either. Couples worldwide seek romantic getaways and experiences to celebrate their love.

While it is easy to dismiss the day as purely commercial, people have to admit that for many loved-up couples, this is a day worth commemorating and Valentine’s Day tourism is an actual thing.

How Valentine’s Day promotes tourism

Valentine’s Day prompts a significant increase in travel demand as couples look for opportunities to escape their daily routines and indulge in romantic experiences.

This surge in demand translates to higher occupancy rates for hotels, resorts, and vacation rentals. Lovers want to huddle and cuddle and will look for nooks that fit not just their budget but also their expression of love.

Lovers often seek idyllic destinations for romantic getaways, ranging from secluded beach resorts to charming countryside bed-and-breakfasts.

The tourism sector caters to this demand by offering special packages and deals tailored to couples, including romantic dinners, couples’ spa treatments, and scenic excursions. You just need to find the one for you.

Speaking to, Peter Wachira, the founder and CEO of Tripitaca, an online travel agency in Kenya, said that Valentine’s Day offers a lifeline for the tourism industry, which faces low numbers during the first months of the year.

Like other players in the sector, his company has organized an exclusive Valentine’s dinner experience targeting Kenyans who will be seeking such services on that special day.

“We understand that Valentine’s Day is more than just a date; it’s an opportunity to create lasting memories with the ones we hold dear.

That’s why Tripitaca has curated a selection of immersive experiences that capture the essence of romance and adventure, ensuring that every moment spent together is nothing short of magical,” said Wachira.

As part of the Valentine’s package, Tripitaca has curated a dinner experience for lovers at a hotel in Westlands. The couples would also get to enjoy music from local artist Bensoul and a comedy show.

What’s done on Valentine’s Day

Many couples also opt for cultural and culinary experiences to celebrate Valentine’s Day. They may explore historic landmarks, attend live performances, or embark on food and wine tours to savor delicacies.

Enter tourism operators capitalizing on this interest by organizing themed tours and activities that showcase the unique culture and cuisine of their destination. Restaurants are in on it too, tapping into distinct menus that range from the exotic to the fiery.

For adventurous couples, Valentine’s Day presents an opportunity to engage in outdoor activities such as hiking or hot air ballooning, immersive experiences that are beyond the access of a typical date.

Destinations known for their natural beauty and recreational opportunities experience a surge in visitors seeking adrenaline-pumping experiences amidst breathtaking landscapes. Besides, love experts tell us bonding over experiences brings couples closer.

Many cities and tourist destinations will also host special events and festivities to celebrate Valentine’s Day.

These may include romantic dinners, wine tastings, boat cruises, to even fireworks displays. Tourism boards and event organizers collaborate to promote these activities, drawing visitors from near and far to participate in the festivities.

Finally, Valentine’s Day is a popular occasion for weddings and marriage proposals. It is, after all, one of the most romantic days of the year, if not the most romantic, so it does lead to an uptick in demand for wedding venues, event planners, and any such related services.

Hotels, resorts, and scenic locations often see an increase in bookings as couples choose to exchange vows or pop the question in picturesque settings.

Valentine’s Day is, for some, more than just a day. They make a day, weekend or even week of it, serving each other romance and adventure. As you can see, it drives increased tourism activity not just locally, but across the globe. From cozy getaways to grand romantic gestures, the tourism sector plays a critical role in helping couples create cherished memories that last a lifetime.


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