The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) concluded their joint 2025 conference in Accra with strong commitments to accelerate digital transformation, boost intra-African trade, and prepare the continent’s workforce for the future of marketing and technology.
The three-day event, hosted by the Chartered Institute of Marketing Ghana (CIMG) and the Institute of ICT Professionals Ghana (IIPGH) brought together more than 500 delegates from across Africa and beyond. Under the themes “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology” and “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence”, participants stressed the need for Africa to shape its own digital and marketing agenda rather than simply adopt external models.
Key outcomes included:
- Capacity-building investments, with scholarships awarded to ICT professionals from Ghana, Uganda, and Malawi to pursue advanced degrees in emerging technologies.
- Industry–academia partnerships to drive innovation hubs, research, and regulatory frameworks tailored to African markets.
- Launch of MTN Ads, a new digital platform enabling African businesses to connect with consumers more efficiently.
Discussions also focused on artificial intelligence, data governance, and supply chain innovation, and consumer trust, critical areas where African nations aim to establish leadership. Speakers such as Google’s Regional Director for Sub-Saharan Africa, Charles Murito, and Africa’s first Professor of Supply Chain Management, Douglas Boateng, urged delegates to see digital transformation as a pathway to job creation, trade competitiveness, and sustainable growth.
The conference recognized pioneers of Africa’s digital journey, including Prof. Nii Narku Quaynor, often called the “Father of the Internet in Africa,” who received a Lifetime Achievement Award. Zambia and Uganda were among the standout countries, winning top honors for ICT and marketing leadership, while Zambia was announced as host of AMC–TICON Africa 2026.
AMC President Helen McIntee summed up the spirit of the conference: “Collaboration between marketing and technology is not just about business, it is about empowering African societies, creating decent jobs, and ensuring Africa’s digital voice is heard globally.”
Organizers stressed that the legacy of the Accra meeting will be measured not by speeches but by the policies, innovations, and cross-border collaborations that follow cementing Africa’s role as a driver of digital and marketing transformation worldwide.
