Day after day and night in the City of Kigali and the country wide as whole there is an increase of coffee drinkers in shops and of course, the number of drinkers has increased in the recent past.
This is in contrast to the last five years when you even reached out to some parts of the city and lost where to buy it because some considered it only for the rich people.
Statistics from the National Institute for Agricultural and Export Board (NAEB) in 2019 indicated that Rwanda exports 99% of its coffee.
Figures show that a cup of coffee can cost up to $2-3 or Rwf2000 to Rwf3000 depending on the location a seller has bought it, which makes it costly to the majority of Rwandans who divert to other soft drinks.
NAEB spokesperson Pie Ntwari however, reveals that “the rate seems to have risen sharply due to the increase in the coffee market.”
Ntwari said there are various reasons why Rwandans are drinking more coffee than in previous years. He says Rwandans have enough awareness of benefits of drinking it through online and their fellows and also the marketing behind it.
“It’s often a growing culture. Many Rwandans used to think that coffee drinking belonged to the rich people but it’s not true because drinking coffee is for all people,” he said.
It is clearly evident in fact that most of the office staff around Kigali buy it and drink it.
One of the coffee vendors in the City of Kigali testified that at least every day at his reception the youth aged between 25 and 30 came to buy coffee for drink.
“I love its scent, its taste and it makes me wake up early,” another drinker testified.
In July 2021, a study by cardiologists found that drinking coffee reduced the risk of developing it.
Among other things, coffee has scientifically proven to help the body reduce the risk of cancer, diabetes, cardiovascular disease and the risk of premature deaths.